Vegan fashion is on the rise. In 2019, the stock of vegan fashion products increased by 258% across the UK and US, and things have only improved since then. The global vegan women’s fashion market was valued at $396.9 billion in 2019 (vegan footwear accounted for 41.3% of this) with revenue forecasted to reach $1095.6 billion in 2027. This report assess the status of the vegan movement in fashion by looking at both the animal-based and plant-based leather segments, exploring the question of what consumers really think of these materials and how much are they willing to pay.