"Your sustainability journey is uniquely your own. While this guide has been created to help you succeed, how you choose to use it is entirely up to you. We like to think of each sustainability section as one component of good design; there is no linear order to how you need to implement it. Start with the big questions about your company: Who are we? Why do we create? What do we care about? What does sustainability mean to us? The answers to these questions will determine where you will begin."