A new generation of activist consumers has emerged, shocked into a one-world vision of the planet by the global nature of the COVID pandemic and inspired by protests in support of marginalised groups. They expect brands to share their values and actively support social causes – anything less is a cancellable offence. Our latest report explores the links between luxury business, social justice and the environment – breaking down the positive actions that brands can take today to do the right thing and stay ahead of consumer expectations.