The guidebook contains a detailed breakdown on ASOS' nine circular design strategies, developed through consultation with CSF and with input from the Ellen MacArthur Foundation through participation in its Make Fashion Circular Initiative. Each of these strategies can support in achieving the Ellen MacArthur Foundation's vision of a circular economy for fashion. Under this vision, products are made from safe and recycled or renewable inputs; are used more; and are made to be made again. The nine strategies are: • Innovative materials • Recycled materials • Minimised waste • Zero waste • Remanufacture/upcycling Durability • Versatility • Mono-materiality • Disassembly The guidebook includes more detail on each strategy and how it can be applied in practice by brands and designers. Alongside the strategies, it contains a zero-waste cutting guide, offering a technical guide to creating garments without wasting materials during the  pattern  cutting process. Other chapters include a guide to choosing suitable materials for circular design products, and details on recycling techniques currently offered by the fashion industry, which designers can use to inform their design choices. It also contains examples of best practice in circular design from across the fashion industry, as part of a broader effort to encourage a pre­ competitive approach to circular design within the sector. ASOS has been collaborating with H&M Group and PVH Corp on circular design for the past year, as partners with a collective ambition to drive industry-wide change.